Viva Magenta is Pantone’s Color of the Year for 2023
Viva Magenta is the Pantone color chosen for the year 2023! Veri Peri, the color of 2022, said goodbye after a glorious year, and Viva Magenta takes its first steps with “strength and vigour”! Welcome to the mainGUILTY Pantone metaverse…
The Pantone Color Institute identifies color trends in different sectors, including fashion and design. The year’s color for 2022 was Veri Peri, a type of blue. It was selected for its use in the digital space. This year, it follows no different path, with the chosen color already having a name in the metaverse, or can we say ‘magentaverse’?
The color Viva Magenta explores the dynamic between Artificial Intelligence and human creativity, and is also the basis for the Magentaverse, a new experience created using the Artificial Intelligence tool Midjourney.
“It is a shade rooted in the downward nature of the red family and expressive of a new sign of strength,” said Leatrice Eiseman, executive director of the Pantone Color Institute.
She adds that Viva Magenta portrays bravery and fearlessness while promoting a “joyful and optimistic celebration.”
Its vibrancy comes from the natural – and unnatural – world. The new color of the year is a bright and bold red called Viva Magenta. According to the company, the color represents the resilience, optimism, and creativity that many of us hope to feel as we enter the new year. But in a twist, the color also explores the interaction between the real and virtual worlds, which will become increasingly relevant as the metaverse becomes larger.
Pantone 18-1750 Viva Magenta (colors are cataloged by codes used for reference) descends from the family of reds and is inspired by cochineal red, “one of the most precious dyes belonging to the family of natural dyes, as well as one of the strongest and brightest in the world has ever known.”
Shop the look with MainGUILTY and Welcome to the MainGUILTY pantone metaverse…
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The year 2023 promises countless surprises, stay on that side. It’s going to be a spicy, exciting, and unmissable trip.