Index Saudi Arabia | Second Consecutive Year
On the past days of September 10th, 11th, and 12th, MainGUILTY was present at Index Saudi Arabia for the second consecutive year. The brand, known for its provocative and artistic products, introduced for the first time the “Vesuvio” Console, “Underpressure” Wall Decor, and the latest innovation in black cork conglomerate, the “Anthea” Console.
INDEX Saudi Arabia is the Kingdom’s premier interior design, furniture, and fit-out trade event where interior brands meet interior designers, retailers, distributors, and fit-out contractors. Saudi Arabia is undergoing a once-in-a-lifetime change, transforming its landscape, economy, and future prospects. As Vision 2030 comes to life, the construction industry has seen a boom with multiple mega-projects underway, all seeking suppliers, solutions, and materials.
The market in Saudi Arabia is beginning to grow for the brand, and MainGUILTY’s objective is to position itself as a leading brand in the art and differentiation sector within the country’s interior design projects.
During the fair, there was an opportunity for the Creative Director, Carlos Mello, to actively participate in the Design Talk, being part of the panel discussion on “The Power of Personality: The Role of Soft Skills in Design” alongside a distinguished panel, including Sara Abdulaziz Al-Sowayegh, Country Communication and Interior Design Manager at IKEA, Kerem Cengiz, MENA Managing Director at LWK+Partners, Mohamed Goudah, Design Associate Director at Diriyah Gate Development Authority, and Mihir Sanganee, Design Director at DESIGNSMITH.
MainGUILTY continues to position itself in the Middle East market and is getting ready to make its presence felt in the European market at the 45th edition of Decorex at Olympia London from October 8th to 11th.